James Randolph
B2B Marketing Consultant | Content Writer
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ABOUT ERICSSON
Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams.
YEARS
2016 – 2018
aBOUT THE PROJECT
I worked as freelance copywriter for multiple business areas, most extensively with IoT, automotive and connected transportation divisions.
aGENCIES
Seventy Agency | Nordic Morning | Stockholm
DELIVERABLES INCLUDE
- Blog Ghostwriting
- Customer Case Studies
- Copy for Web, Social and Motion
- Product Marketing Materials
THOUGHT LEADERSHIP: BLOG GHOSTWRITING
On a regular basis, I served as blog ghostwriter and editor for engineers and execs covering emerging trends and technology. Topics included connected transportation systems, autonomous driving technology and the integration of IoT technology.
It is a real honor to ghostwrite content that someone else is confident enough to put their name on. Finding the personal tone of voice for each client is something I take seriously and enjoy doing.
THOUGHT LEADERSHIP: TRANSPORTATION tRANSFORMATION WHITEPAPER
In 2017, Ericsson was developing a portfolio of solutions for the logistics, automotive, and mass transit sectors. I worked with the connected transportation category marketing manager to tie together the trends driving the IoT evolution.
The purpose of this paper was to present use cases, explain enabling technologies and to clarify the value that Ericsson provides. The themes introduced in this paper have been used extensively in presentations and other content.
SCRIPTWRITING: CONNECTED TRANSPORTATION
I worked with Ericsson’s Connected Transport marketing leaders to create this inspirational video which was used to promote appearances at trade shows including Mobile World Congress. Production was done by Seventy Agency in Stockholm.
CONTENT MARKETING: CLIENT CASES
When dealing with emerging technologies, client cases are often based on a proof of concept project. These cases showcase Ericsson’s “first mover” enterprise customers as means to illuminate the potential of IoT technology.
PRODUCT MARKETING: UDN PRODUCT GUIDE
I worked with the product owner to edit this business brief, clarifying both the value proposition and the functionality of Ericsson’s content delivery offering for network operators.
CONTENT MARKETING: WEB COPY
Here are a few examples of web content I created in collaboration with product owners and the web dev team. These SEO-focused landing pages serve as a means to share value propositions related to Ericsson’s IoT and connected transportation offerings.
