Helping Telia Drive Innovation in Sweden

ABOUT TELIA COMPANY

Telia is the leading telecom operator in the Nordics and Baltics, providing essential digital infrastructure and services across the region.

ABOUT NORTHSTAR

NorthStar is Telia and Ericsson’s 5G innovation program, providing Swedish enterprises and developers with early access to advanced 5G capabilities years before commercial rollout. The program’s scope is huge, spanning industries from automotive and mining to healthcare, logistics, and beyond.

DELIVERABLES

A content platform consisting of an in-depth brochure, modular presentation deck, and SEO-optimized web content.

YEARS

2023 – Present

About the Project

My brief was to turn this complex, technical initiative into a clear, compelling story that speaks to both technical and non-technical audiences. NorthStar’s marketing team of one needed help creating content that would drive awareness, support internal learning, and show exactly how advanced connectivity leads to faster innovation and real business value.

As project manager and content writer, I coordinated input from Telia and Ericsson’s top strategists, engineers, and marketing experts to ensure accuracy, clarity, and a unified narrative across all materials.

Impact:

• Unified NorthStar’s story for both internal and external audiences.

• Materials now anchor Telia’s 5G education and sales enablement.

• Content is used by Telia’s top strategists in EU presentations and partner showcases.

• Improved site and page structure have boosted engagement and organic search performance.

Program Overview Brochure

Structured and wrote an accessible, in-depth guide to NorthStar, making the value of advanced connectivity clear for both technical and non-technical audiences.

Sales Enablement & Educational Materials

We developed a modular slide deck with speaker notes, enabling anyone at Telia to present the NorthStar story to partners, internal teams, and at major events.

SEO-Optimized Web Content

I conducted SEO research, mapped the site structure, and wrote new web pages for the NorthStar mini-site. Targeting relevant search terms, the text is structured for easy AI crawling, which helps improve search page ranking, use of text in Google “snippets”, and use in LLM-lead searches.

Sustainability-Focused sales enablement

We created this concise brochure to facilitate discussions with decision-makers and procurement teams, particularly within government agencies. By clearly articulating our commitment to secure and sustainable innovation, we positioned Telia as the leading, most responsible choice among telecom service providers.