ABOUT TELENOR IoT

Telenor IoT (formerly Telenor Connexion) is a specialized unit within Telenor Group, one of the world’s largest mobile telecommunications companies with operations worldwide. Telenor IoT serves global enterprise customers who require customized solutions and advanced support.

YEARS

2013 – 2019

aBOUT THE PROJECT

I worked as freelance copywriter for this pioneering IoT communications service provider starting in 2013. From 2018 to 2019, I served as Content Manager, working onsite at the company HQ in Stockholm.

DELIVERABLES INCLUDE

Product Marketing Content
Thought Leadership Content
Customer Case Studies
Web Content Creation
Content Planning & Management
Event Planning & PR

PRODUCT MARKETING: MANAGED IOT CLOUD PLATFORM GUIDE

Telenor IoT had developed a robust cloud-based platform for managing connected devices. They had impressive enterprise clients, but those sales happened through long buying processes and deep relationships.

In tearms of marketing and sales enablement, The Managed IoT Cloud solution with a minimal web page, technical presentations and demos clients only saw in sales meetings. The product and sales teams needed content with more depth, while at the same time appealing to both non-technical and technical audiences that make up the typical buying committee.

We created foundational guide that showed the product’s value in real customer terms, not just technical specs. Designed for different audiences, the guide established a consistent messaging framework that gave all teams a shared reference point.

DELIVERABLES INCLUDE

Product guides and positioning content
Customer case studies
Sales enablement materials
Web content

THOUGHT LEADERSHIP: STRATEGIC GUIDES & REPORTS

Thought leadership is an important part of marketing emerging technologies. Here are two examples of assets that were created to help Telenor’s customers and partners make more informed decisions.

In the guide to the eUICC, I worked with the CMO to clarify terminology, evolving GSMA standards and Telenor’s value proposition related to eSIM technology.

In the 2018 IoT trends guide, I worked with Telenor’s marketing manager and consultants from Berg Insight in Stockholm to identify “big picture” trends and package those in way that provided insight and value for a broad, non-technical audience.

CONTENT MARKETING: CLIENT CASES

More than just a seal of approval, a client case can also serve as a use case that helps potential customers understand how they might use a particular technology. These cases showcase Telenor’s “first mover” enterprise customers as means to communicate the potential of IoT technology for other businesses.

VIDEO PRODUCTION: CLIENT CASES

These short video cases were created with Stockholm agency ROI Division for display in Telenor’s booth at the Hannover Messe trade show.

CONTENT MARKETING: WEB COPY

I supported with three iterations of the website (2013, 2017, 2019). These projects included SEO-focused copywriting and working with Telenor’s vertical marketing managers to communicate the company’s industry-specific value propositions.