ABOUT EPOS

EPOS designs, manufactures, and sells high-end audio and video solutions for business professionals and gamers around the world. Owned by the world-leading hearing healthcare and audio technology group, Demant, and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries.

YEAR

2022 – 2024

aBOUT THE PROJECT

On a project basis, I support the EPOS Enterprise marketing team with content writing, editing, and campaign ideation.

DELIVERABLES INCLUDE

Product Brochures and Web Pages
Customer Cases
White Papers & Ebooks

PRODUCT MARKETING: EPOS ADAPT 500 & 600 Series

THE CHALLENGE

EPOS was preparing to launch the ADAPT 500 & 600 Series: new premium headsets engineered for hybrid work and business use. While the products offered advanced technical features, existing marketing materials focused too heavily on specs. Product and sales teams needed content that clearly communicated real-world benefits to a diverse, often non-technical, buying committee.

WHAT HAPPENED

Collaborating closely with product owners and the marketing team, I developed copy and campaign concepts that put user benefits and real workplace scenarios at the forefront. Product guides, one-pagers, and web content were created to explain the value of the headsets in plain language, with a consistent, accessible story for both technical and business stakeholders.

DELIVERABLES INCLUDE

Product descriptions
In-box product guides
Web copy for landing/product pages
Messaging for digital campaigns

PRODUCT MARKETING: EPOS BrainAdapt™

The BrainAdapt™ concept is central to EPOS’ positioning as a science-driven brand that delivers superior-performing audio solutions. I worked with the brand comms and marketing team to create the core messaging behind the BrainAdapt platform, as presented in this brochure.

THOUGHT LEADERSHIP: MANAGING BLUETOOTH DENSITY

THOUGHT LEADERSHIP: SCIENTIFIC WHITEPAPERS

EPOS delivers solutions based on years of audio research. I worked with the marketing team, the CTO and product leadership to edit these white papers reporting the results of two scientific studies. That included writing an introduction and conclusion that summarized and framed the findings for a non-technical audience.