ABOUT EPIROC

Epiroc is a leading global productivity partner for the mining and infrastructure industries. With cutting-edge technology, Epiroc develops and produces innovative, safe and sustainable drill rigs, rock excavation and construction equipment and tools.

YEARS

2016 – Present

DELIVERABLES INCLUDE

A content platform consisting of thought leadership blogs, product marketing materials, web copy, and video scripts.

Branding and Web Copy
Blogs and Social Media
Product Marketing Materials
Press Releases and Sponsored Content

PROJECT: EPIROC DIGITAL SOLUTIONS BRANDING AND CONTENT MARKETING

After years of expansion through acquisitions, Epiroc Digital Solutions introduced a newly aligned portfolio in 2024, encompassing solutions for network services, machine automation, planning, situational awareness and more.

I helped build the messaging platform for the new Digital Solutions portfolio, uniting the various softwares into a unified whole. I’ve also written content for campaigns, product launches, press releases blogs, and web pages.

IMPACT

• Generated solid engagement on social media posts through comments and shares

• Improved Epiroc’s search rankings through SEO-optimized blog content

• Provided sales and marketing teams with materials to support the buying process

• Maximized content ROI by repurposing blogs into social media, infographics, and explainer videos

EPIROC DIGITAL SOLUTIONS: BLOGS AND SOCIAL MEDIA

With in-depth, clearly structured blogs based on subject matter expert interviews, Epiroc has been able to win and maintain top organic search results for relevant and competitive search terms.
I’ve helped Epiroc repurpose blog content across channels including infographics and video. Social media posts have consistently generated solid engagement through comments and shares.

VIDEO SCRIPTS: DIGITAL SOLUTIONS

With their integrated portfolio of machines and digital solutions, Epiroc empowers the mining and construction companies to become safer, more sustainable, and more productive. I worked with the Epiroc marketing team to create this quick sneak peek into transformative potential of the Epiroc portfolio.

WEB COPY: DIGITAL SOLUTIONS

Epiroc launched their Digital Solutions division in 2023. I helped them create an MVP website and continue to support them today.

PRODUCT BROCHURES

Before launching the Epiroc spin off brand, Atlas Copco Underground Mining updated their product sheets to focus more on battery power and IoT-enabled monitoring and control. I worked with the marketing team and product owners to create consistent messaging for their product line.

CAMPAIGN COPY: AUTOMATION READY

In order to increase the safety, sustainability and productivity of their businesses, mine operators have to invest in digitalization, automation and battery power. Working with the Stockholm agency Graviz, I wrote copy for this 2016 campaign which tells the story of how Atlas Copco (now Epiroc) supports customers in their transformation.