James Randolph
B2B Marketing Consultant | Content Writer
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ABOUT TELIA
Telia Company is the largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base. It also owns a TV-media operation which includes TV4 in Sweden and MTV in Finland as well as C More.
YEAR
2023 – Present
DELIVERABLES
Ebook & Presentation
CONTENT MARKETING: NORTHSTAR PROGRAM OVERVIEW
NorthStar is a unique partnership between Swedish network operator Telia and the telecom solutions provider Ericsson. The program provides R&D teams early access to 5G network functionality and related technologies that won’t be widely commercially available in Sweden for some time to come.
With graphic designer Karlīna Anna Dzene, we created a brochure to provide an overview of the NorthStar program for both technical and non-technical profiles, driving awareness of the program internally at Telia and Ericsson, as well as with external audiences.
The initial target group for NorthStar was automotive manufacturers and enterprises in the transportation industry. To gain by-in from a wide range of stakeholders at these companies, we needed clear and concise descriptions of the program and 5G-enabled technologies.
Working with the NorthStar program marketing manager, as well as executive and engineering leadership at Telia and Ericsson, we told the story of how NorthStar is helping to keep Swedish enterprises at the forefront of innovation, while at the same time building a safer and more sustainable society.
SALES ENABLEMENT: NORTHSTAR SLIDE DECK
The NorthStar program offers access to emerging 5G-enabled technologies that have a broad set of use cases across many industries. It’s a big story to tell, and one that needs to be adjusted for different audiences.
A few months after launching NorthStar, Telia wanted to increase awareness of the program both externally and internally. I worked with the program’s leadership to create a slide deck (including extensive speaker notes) that could be used by anyone in the organization to tell a consistent and compelling story around the possibilities NorthStar.
With an easy to customize format and value propositions for various audiences, deck has been used extensively, including presentations for EU funding bodies in Brussels.
