James Randolph
B2B Marketing Consultant | Content Writer
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ABOUT EPOS
EPOS designs, manufactures, and sells high-end audio and video solutions for business professionals and gamers around the world. Owned by the world-leading hearing healthcare and audio technology group, Demant, and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries.
YEAR
2022 – Present
aBOUT THE PROJECT
On a project basis, I support the EPOS Enterprise marketing team with content writing, editing, and campaign ideation.
DELIVERABLES INCLUDE
- Product Brochures and Web Pages
- Customer Cases
- White Papers & Ebooks
PRODUCT MARKETING: EPOS ADAPT 500 & 600 Series
I worked with the product owner to develop the story behind this new line of headsets. In copy for product sheets and web pages, we told the story of why these premium headsets are ideal for the modern hybrid workplace, where meetings can happen anywhere.
PRODUCT MARKETING: EPOS BrainAdapt™
The BrainAdapt™ concept is central to EPOS’ positioning as a science-driven brand that delivers superior-performing audio solutions. I worked with the brand comms and marketing team to create the core messaging behind the BrainAdapt™ platform, as presented in this brochure.
THOUGHT LEADERSHIP: MANAGING BLUETOOTH DENSITY
The BrainAdapt™ concept is central to EPOS’ positioning as a science-driven brand that delivers superior-performing audio solutions. I worked with the brand comms and marketing team to create the core messaging behind the BrainAdapt™ platform, as presented in this brochure.
THOUGHT LEADERSHIP: SCIENTIFIC WHITEPAPERS
EPOS delivers solutions based on years of audio research. I worked with the marketing team, the CTO and product leadership to edit these white papers reporting the results of two scientific studies. That included writing an introduction and conclusion that summarized and framed the findings for a non-technical audience.
