James Randolph
B2B Marketing Consultant | Content Writer
Menu
ABOUT EPIROC
Epiroc is a leading global productivity partner for the mining and infrastructure industries. With cutting-edge technology, Epiroc develops and produces innovative, safe and sustainable drill rigs, rock excavation and construction equipment and tools.
YEARS
2016 – Present
aBOUT THE PROJECT
I have worked with Epiroc since 2016, writing copy for creative campaigns, product brochures, press releases, videos, customer cases and web pages. Those projects involve working with the marketing team and various product owners to create materials that appeal to both technical and non-technical audiences.
DELIVERABLES INCLUDE
- Blogs and Social Media
- Copy for Web & Video
- Product Marketing Materials
- Press Releases & Advertorial
BLOGS AND SOCIAL MEDIA: DIGITAL SOLUTIONS
After years of expanding through acquisitions, in 2024 Epiroc Digital Solutions introduced a newly aligned solutions portfolio. Through blogs and social media content, I have helped them raise awareness of their solutions, which include network services, machine automation, planning, and situational awareness.
The strategy for the blogs is to balance thought leadership with SEO. Based on interviews with SMEs, the blogs are focused on providing miners with practical guidance on how to digitalize their mining operations.
Text for the blogs was repurposed into social media posts, infographics and explainer videos. This is an example of how I always try to help clients maximize their content accross channels.
So far, the social media posts have seen solid engagement in terms of comments and shares. The blogs are helping support Epiroc’s search ranking, as well as providing sales and marketing teams with materials to support the buying process.
VIDEO SCRIPTS: DIGITAL SOLUTIONS
With their integrated portfolio of machines and digital solutions, Epiroc empowers the mining and construction companies to become safer, more sustainable, and more productive. I worked with the Epiroc marketing team to create this quick sneak peek into transformative potential of the Epiroc portfolio.
WEB COPY: DIGITAL SOLUTIONS
Epiroc launched their Digital Solutions division in 2023. I helped them create an MVP website and continue to support them today.
PRODUCT BROCHURES
Before launching the Epiroc spin off brand, Atlas Copco Underground Mining updated their product sheets to focus more on battery power and IoT-enabled monitoring and control. I worked with the marketing team and product owners to create consistent messaging for their product line.
CAMPAIGN COPY: AUTOMATION READY
In order to increase the safety, sustainability and productivity of their businesses, mine operators have to invest in digitalization, automation and battery power. Working with the Stockholm agency Graviz, I wrote copy for this 2016 campaign which tells the story of how Atlas Copco (now Epiroc) supports customers in their transformation.
