BLOGGING & GHOSTWRITING

Here are a few examples of blogs and articles that I written over the past 10 years. This work often involves ghostwriting for subject matter experts including engineers, salespeople and executive leaders.

It is a real honor to ghostwrite content that someone else is confident enough to put their name on. Finding the personal tone of voice for each client is something I take seriously and enjoy doing.

YEARS

2014 – Present

EPIROC DIGITAL SOLUTIONS

YEARS: 2023 - PRESENT

After years of expanding through acquisitions, in 2024 Epiroc Digital Solutions introduced a newly aligned solutions portfolio. Through blogs and social media content, I have helped them raise awareness of their solutions, which include network services, machine automation, planning, and situational awareness.

The strategy for the blogs is to balance thought leadership with SEO. Based on interviews with SMEs, the blogs are focused on providing miners with practical guidance on how to digitalize their mining operations.

Text for the blogs was repurposed into social media posts, infographics and explainer videos. This is an example of how I always try to help clients maximize their content accross channels.

So far, the social media posts have seen solid engagement in terms of comments and shares. The blogs are helping support Epiroc’s search ranking, as well as providing sales and marketing teams with materials to support the buying process.

View more Epiroc projects >>>

TRUSTLY

YEARS: 2020 - 2021

Trustly is a global Open Banking payments provider with HQ in Stockholm. Working remotely full-time with their in-house creative team, I helped create marketing content targeting the Gaming, Travel, Financial Services, and Ecom industries.

I worked extensively with Trustly’s sales and marketing leaders to educate customers on both the Trustly product and complex payment-related subject matter. Topics included the technology that supports Open Banking and cross-border payment, as well as EU and US regulatory issues related to know your customer (KYC) and strong customer authentication (SCA).

View more Trustly projects >>>

SERVICECHANNEL

YEARS: 2022 - Present

The leader in facilities management software and contractor sourcing, ServiceChannel lets you manage all maintenance activity from a single platform

Working with their sales and marketing teams since 2022, I have helped ServiceChannel to create thought leadership content, including blog posts and a series of ebooks on topics related to data-driven facilities management.

View more ServiceChannel Projects >>>

ERICSSON

YEARS 2016 - 2018

Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams.

On a regular basis, I served as blog ghostwriter and editor for engineers and execs covering emerging trends and technology. Topics included connected transportation systems, autonomous driving technology and the integration of IoT technology.

View more Ericsson projects >>>

DIGITALROUTE

YEARS: 2022 - 2023

DigitalRoute is an enterprise software company headquartered in Stockholm, Sweden, that provides software to enable billing based on usage, such as for subscription business models or telecommunications billing.

I worked with DigitalRoute’s head of product marketing to write articles on topics including product-led growth and SaaS pricing.

HDI GLOBAL

YEARS 2017 - 2019

Headquartered in Hannover, Germany, HDI Global SE (HDI) has been a leading international insurer for more than 100 years. We manage the industrial lines division of The Talanx Group, which is a multi-brand financial services provider with a focus on B2B insurance.

Working with Isignio, a communications agency in Kassel, Germany, I wrote short articles on topics related to technology and risk mitigation for HDI’s monthly newsletter.