James Randolph
B2B Marketing Consultant | Content Writer
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ABOUT C.C. JENSEN
The global leader in offline oil filtration, C.C. Jensen designs and manufactures oil filtration solutions for or removal of particles, water, acidity and oil degradation products from hydraulic oils, lube oils, gear oils, diesel fuels, etc.
YEAR
2020
AGENCY
Cross Border Communications, Copenhagen
DELIVERABLES
Ebook and supporting campaign collateral
ABOUT THE PROJECT
A family-owned business founded in 1953, C.C. Jensen was new to content marketing. But their sales team had defined a clear value proposition for a broad addressable audience — a perfect recipe for lead generation.
I worked with the creative team at Cross-Border Communications in Copenhagen to create an ebook and a supporting campaign for C.C. Jensen. We helped the client polish up existing sales materials to build a successful lead generation campaign.
It was our job to help the client tell this story: Almost all mining operations have a crusher, a piece of machinery that breaks up rocks. With the help of a C.C. Jensen offline oil filter, maintenance and oil consumption are both reduced significantly. Thanks to clean oil, the crusher performs better, at a lower operational cost.
The campaign brought in more leads than the projected targeted. Because the the audience and value prop were closely aligned, the majority of those leads were relevant and ready to engage with C.C. Jensen’s sales team.
